Universum is the most recognized Employer Branding specialist in the world. On an annual basis Universum works with over 2000 universities, alumni, groups, and professional organizations. They gather insight from students and professionals in order to advise employers on how to attract talent that fits their culture and purpose. Universum surveys over 1.5 million students and professionals worldwide to identify the brand status image of the most attractive employers.The Career Center partners every year with Universum on administering the CareerTest survey to Georgia Tech students which in return provides valuable information on attributes Georgia Tech students are looking for and valuing in employers they are interested in working with.